Investor relations has always walked on a fine line. On one side: the company narrative. On the other: investor confidence. Somewhere in between: regulation, scarce resources, and managing expectations.

For decades, IR as we define it now, earnings webcasts, recordings, CMD’s and everything related to reporting, it worked well…  It guided the markets, brought stability through uncertainty, and upheld a strong, consistent presence.

But lately? Something isn’t clicking.

Let’s face it: for many Finnish listed companies, organic equity research coverage is no longer the norm. And this particularly the case for small-cap or First North companies.

A Bloomberg article revealed a striking figure: Over the past decade, global equity research headcount has dropped from nearly 4,600 to just 3,000 across the 15 largest banks. That’s 65% of what it used to be. The biggest reduction? Right here in Europe.

In and out for IR in 2025?

What’s OUT:

• BUZZWORDS of all kinds (thrilled, groundbreaking, fascinating, everything!) In corporate life, nothing typically is that fancy – and it sounds so much like generative AI… see the next bullet…

• AI/COPY-PASTE -releases, AI-driven bot help services (aarrggh), AI-written blogs (with 5 numbered topics), AI-written quotes: I’m so delighted to… I’m thrilled to get Mr. X onboard…

Appetite grows as you begin to eat, as the modified (Finnish) saying goes…

We had a blast attending the world’s largest start-up event Slush in Helsinki on November 21-22. It was a mixture of great connections, discussions, and meetings. The spirit of Slush is actually pretty hard to explain. You have to feel it.

Yet, it often does. Let’s take a little look at what has changed.

• Our time concept has changed with digital

• Everyone’s attentions spans continue to shrink, including investors

• The amount of data on the internet has… we all know what has happened.. skyrocketed.. or even more…

What has changed? Why do the current means and measures we do have an impact…?

We’ll tell you why. Book your meeting here.

In the meantime, take a look at our video below.

Today we held a digital IR communication webinar on the rather exciting topic "three (expensive) mistakes you can unintentionally make - how to avoid them".

Many thanks to those who participated!

Many have concretely noticed that the methods of operation that worked well in the past no longer necessarily work as well with results as before... what has changed?

Aihe: Monet meistä ovat huomanneet, että perinteiset tavat tehdä IR:ää eivät välttämättä enää tuo enää samanlaisia tuloksia kuin aiemmin. Et ole yksin. Monet kollegat ovat huomanneet saman.

Miksi? Tule kuulemaan asiasta webinaariin.

Webinaari on tarkoitettu listayhtiön sijoittajaviestinnässä työskenteleville. Kieli on suomi. Tervetuloa!

From a listed company IRO’s (investor relations) perspective, engaging retail or individual investors, as I like to call them, presents a set of challenges that differ from those encountered when dealing with institutional investors.

Why is that?

AI has taken the world by storm, and everyone is wondering how this will impact one’s professional field. When knowing there are no right or wrong answers to this topic (either😊,) here are some views gathered for you to consider in the field of IR (investor relations of listed companies).

As an IRO of a listed company, how to run IR effortlessly, successfully, and particularly impactfully in the online world? Not to mention the topics of the day, which are among others, openness and transparency and the rise of the retail investor. Here are some things gathered together when formulating your message online.

Kauppalehti kirjoittaa tänään ajankohtaisesta aiheesta koskien välillisesti myös sijoittajaviestinnän kenttää. Vähäisestä vaihdosta johtuen pörssi on ottanut joidenkin yhtiöiden kohdalla käyttöön huutokauppamenettelyn. Suomesta tähän menettelyyn päätyi toki vain yksi yhtiö, mutta artikkelin mukaan hilkulla oli muitakin. "Yhtiö voi vauhdittaa osakkeen likviditeettiä lisäämällä viestintää, varmistamalla analyytikkoseurantaa sekä käyttämällä markkinatakaajaa", toimittaja kirjoittaa. Nämä ovat toki vaihtoehtoja... vai riittävätkö ne nykypäivänä?

There’s rarely been this exciting earnings season around the corner. Here’s a checklist of five things to consider when planning your earnings release from investor relations’ perspective.

1. 🍀 Compelling message. In today’s information overflow, sharp messaging is a key to attaining investor interest. It might sound self-evident, however, to stand out in the information overflow, there is no better way to stand out in the competition than precise, sharp, and strong messaging.
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In the morning, Blue Berry Share held a webinar for investor relations professionals of Finnish listed companies on the topic "AI and IR" - a big thank you to everyone who participated, great!!

Here is a short summary of the topic.

The rapidly developing AI (artificial intelligence) really only came into consciousness with ChatGPT and language models. Now AI helps any individual investor to make better investment decisions by quickly interpreting huge amounts of data at once…

Everyone is now hybrid. You, me and investors. As an IR professional of a listed company, understand this. The digital reach to investors is as close as your nearest laptop. Together with enhancing transparency and openness, this drives us, both IRO's and investors, to eagerly explore new channels also in IR.

User experience has been on everyone’s lips for ages. Now it is high time to think about INVESTOR EXPERIENCE. How to manage investor experience of publicly listed companies? With passion. With cost-efficiency. With results.

Our software brain Jaakko Melamies and our founder Mervi Pohjoisaho presented us at Slush, meeting with investors, other stakeholders and colleagues - not to mention friends! It was a successful networking event, and with this energy and feedback, we’re ready to progress forward.

On a dark Scandinavian morning of November 10, we held a webinar on the subject of private investors and digital IR. We delved into the increased role of private investors in the stock market, and what it means for listed companies' digital IR communication. Many thanks to all participants!

Here is a short summary of the topic.

The number of private investors has continued to grow steadily - here and around the world. It is estimated that the number of private investors has even doubled in Europe in a few years.

On September 29, 2023 we organized a webinar on digital investor communications for a group of IR professionals working in Finnish listed companies. We were so happy to see so many faces in the audience!

We went through the main trends in digital investor communications and discussed about the importance of innovation and transparency in investor communications.

What are the drivers behind digital investor communications?

First, a little background. There are many drivers on the market that drive IR's traditional operating methods towards digital ones, in addition to the current operating methods. These are e.g. …

Tiedon tulvassa helposti käsitettävän tiedon merkitystä ei voi liikaa korostaa. Erityisesti tämä korostuu sijoittajasuhdeviestinnän (IR) maailmassa, jossa informaatio on keskeinen osa markkinoiden toimintaa. Perinteinen, hieman karu vertaus onkin, että osakemarkkinoilla ”information is the blood in the veins”.

Mitä yleisiä asioita tulisi huomioida, kun viestitään tänä päivänä sijoittajakohderyhmälle?